The loop
Every change is an experiment.
No more shipping edits and hoping. Each improvement runs as a measured experiment with a verdict at the end — and every result sharpens the next call.
Diagnose
Find the one thing holding a page back.
Forecast
Predict the realistic rank move.
Ship
Deploy the change as a tracked experiment.
Measure
Isolate the impact against a control.
Verdict
Proven, inconclusive, or rolled back.
Foundation
The old way: crawl with one tool, rank-check with another, stitch it all into a spreadsheet — stale within a week.
It already knows what to test.
Connect Google Search Console and we crawl your whole site, pull real positions, clicks and impressions for every page — even the ones ranking for nothing yet — and assign each its target keyword. Then live rank sets the move: protect a winner, update a near-miss, merge a cannibal, or rewrite what's failing.
- Real rankings from Google, per page and per market
- Automatic keywording, including unranked pages
- A recommended action on every page — no manual audit
Forecast
The old way: guess whether a change is worth the effort.
Know the upside before you ship.
Before anything ships, Edition House forecasts the realistic rank move — weighing current position, keyword difficulty and your domain authority — as a confidence band, not a vanity projection. You spend effort where the maths says it pays.
Measure
The old way: rankings wobble, traffic drifts, and you can never quite say whether the edit did it.
Measure what actually moved.
We measure each page against its rank the day you deployed, separate your change from sitewide movement with a control cohort, and only call it once the move holds two weeks running. Every experiment ends in one of five honest grades — never a number dressed up as proof.
Resilience
The old way: a change quietly tanks a page and nobody notices for months.
Losses roll back. Wins compound.
If a change is confirmed to regress, Edition House drafts the rollback automatically. If it stalls, the next move escalates — never repeating a tactic that already failed on that page. And every concluded experiment teaches the model what works on your site.
AI search
The old way: optimise for ten blue links while your buyers ask an assistant.
Win the answer, not just the link.
Search is splitting between Google's links and AI answers. We track which pages have real AI-answer demand, whether they're cited in AI Overviews and assistants, and what to tighten — answer-first openings, clear structure — to get retrieved.
Optional · Automation
The old way: the tool hands you a to-do list, then you brief a writer, wait, edit, and paste it live yourself.
Approve once. It ships the change.
Turn the AI worker on and it runs the loop for you: it picks the highest-opportunity page or keyword, writes the change, and opens a draft — a GitHub PR or a CMS post — for your review. Nothing ships without your say-so, and once merged it flows straight back into tracking as a measured experiment.
- Picks the next move from your live SEO signals, and shows its reasoning
- Drafts the article and opens a PR or CMS draft — you stay the approver
- Merged work is handed back into tracking as a live experiment
Publishes to
Optional · For regulated firms
Compliance, switched on when you need it.
Switch it on and every page, LinkedIn post and Google Ad is checked against your regulator's marketing rules — claims, disclosures and testimonials reviewed before growth gets ahead of compliance. Available on the Growth plan.
Unbalanced or promissory claims
Missing risk disclosures
Testimonial & endorsement violations
Non-compliant performance presentations
SEC · FINRA · FCA · ASA rule coverage
Web, LinkedIn & Google Ads surfaces